Who we are
The brand ELGREN was born from the decennial experience of La Vie en Rose, floreale workshop created by Claudia in the small town of Dronero, in the province of Cuneo and then transferred to the Piedmontese capital a few years later.
Claudia and her husband Carlo have accumulated considerable experience in the floristry sector: from weddings to artificial compositions, from plants to objects.
In 2011, they decided to merge all of the family's businesses under the company CLEMAT snc and to open a shop on the web.
ELGREN, the company's new brand, specializes in environmental decoration and offers a vast and complete assortment of artificial flowers and plants, dehydrated flowers, floral compositions, stabilized lichen paintings and vegetable panels.
Many of the items are handcrafted by Claudia and Carlo in what used to be Dronero's atelier, made from an old body shop whose original metal beams can still be seen on the ceiling.
Inside, Claudia and Carlo compose their floral compositions or wooden tables embellished with mosses and lichens, original furnishing accessories to revive corners of your home or decorate the walls.